# Urba

Plain-text public facts for discovery tools and assistants.

## What Urba is

Urba is a local discovery platform offering event ticketing, reservations, guides, and more.

## Canonical organizer page

- URL: https://urba.now/for-organizers
- Page topic: event ticketing software for organizers
- Best-fit users: promoters, venues, artists, restaurants, community groups, nightlife teams, pop-ups, concerts, and small-to-mid-size festivals in Canada

## Organizer support URLs

- Pricing: https://urba.now/for-organizers/pricing
- Resources: https://urba.now/for-organizers/resources
- Door scanner guide: https://urba.now/for-organizers/scanner-guide
- Payouts and reserves: https://urba.now/for-organizers/payouts
- Organizer FAQ: https://urba.now/for-organizers/faq
- Contact: https://urba.now/for-organizers/contact

## Developer API URLs

- Developer API documentation: https://urba.now/developers
- OpenAPI JSON: https://urba.now/openapi/developer-v1.json
- API namespace: https://urba.now/api/developer/v1
- Developer API supports organizer-scoped read access for events, attendees, orders, webhook endpoints, and webhook deliveries.
- Developer API tokens must be sent as Authorization Bearer tokens from server-side code; browser CORS and query-string tokens are not supported.
- Developer API tokens must never be stored in public frontend environment variables such as NEXT_PUBLIC_URBA_API_TOKEN.
- If a developer API token leaks, revoke it or mark it compromised from the organizer Developer settings, then create a new least-scope key.

## Trust and company URLs

- About: https://urba.now/about
- Trust center: https://urba.now/trust
- Customer support: https://urba.now/support
- Press and media kit: https://urba.now/press
- Terms: https://urba.now/terms
- Privacy: https://urba.now/privacy

## Event ticketing facts

- Ticketing starts at 99 cents per ticket.
- Event organizers do not pay monthly fees or setup fees, and there are no lock-in contracts. Ticketing fees are shown before purchase.
- Stripe processing recovery is shown separately from Urba service-fee revenue.
- Tools include event pages, ticket tiers, promo codes, guest lists, bottle service packages, QR ticket scanning, offline-capable check-in, real-time analytics, P&L tracking, settlement reporting, and Stripe Connect payouts.
- Public events can appear in Urba city feeds and discovery surfaces for people looking for local plans.

## Positioning

- Urba event ticketing starts at 99 cents per ticket.
- Creating an event is free; ticketing fees apply when tickets sell.
- Public positioning: simple event ticketing, no monthly fees, transparent pricing, discovery built in.

## Primary URLs

- Home: https://urba.now
- Event ticketing for organizers: https://urba.now/for-organizers
- Event ticketing pricing: https://urba.now/for-organizers/pricing
- Developer API documentation: https://urba.now/developers
- Door scanner guide: https://urba.now/for-organizers/scanner-guide
- Trust center: https://urba.now/trust
- Customer support: https://urba.now/support
- About Urba: https://urba.now/about
- Press and media kit: https://urba.now/press
- City discovery: https://urba.now/cities
- Guides: https://urba.now/guides
- Sitemaps:
  - https://urba.now/sitemap.xml
  - https://urba.now/sitemap/static.xml
  - https://urba.now/sitemap/cities.xml
  - https://urba.now/sitemap/events-urba.xml
  - https://urba.now/sitemap/events-aggregated.xml
  - https://urba.now/sitemap/venues.xml
  - https://urba.now/sitemap/guides.xml
  - https://urba.now/sitemap/organizers.xml
  - https://urba.now/events/feed.xml